From chaos to flow: Digital strategy that focuses on impact.
About Pareto+Flow: 20 years experience across the design industry - Project work across the Public and Private sector - GDS Compliant - Department of Business and Trade - Ministry of Defence - Online Gaming - Agile methodologies - Strategic Focus - Total Insight - End-to-End UX - Powered by the 80/20 Rule - For those who are problem aware & solution driven.
Why Pareto+Flow
Focusing on the work that matters most.
Every engagement is designed to move you forward, not keep you comfortable.
20 years Industry experience
Department for Business and Trade, Ministry of Defence, Sony Interactive, Warner Interactive, Bethesda Studios, Disney, Warner Studios, 2K Games and Entain.
01 UX for startups
Let's build a roadmap that maximise your startup’s impact— intelligently, efficiently, and with unforgettable UX that moves the needle fast.
02 Impact Sprints
Break bottlenecks and accelerate results in
a short space of time. (inspired by the Google Ventures Design Sprint)
03 Design Audits
Existing product that requires a heuristic evaluation to uncover usability issues and recommend actionable improvements, delivering immediate return on investment.
Product Design & Prototyping
From concept to high fidelity prototype, we design interfaces that are intuitive, beautiful, and measurably effective while validating before you build.
UI Design
Prototyping
A/B testing
UX Research & Discovery
Surfacing the truths your analytics can't always capture. Quantitive research, contextual inquire and synthesis that points directly to the decision you need to make.
User interviews
Usability testing
Jobs-to-be-done
Pareto+Flow - strategy tool box
Design workshops
Bring your team together to align fast, explore better ideas, and leave with clear, testable outcomes instead of endless debate.
Storyboarding
User journey mapping
Prioritisation
UX Audits
UX audits check your product against modern UX standards and basic accessibility best practices so more people can use it with less friction.
Build an audit report
Tangible recommendations
Help implement suggestions
A note on how I work
Current availability:
weekday evenings (from 6pm) and full weekends.
Response times:
within 24 hours on weekdays, same day on weekends.
I’m a solo UX designer and strategist based in London. Alongside client work, I hold a full-time role — which means I work with clients exclusively during evenings, early mornings, and weekends. I keep my client list small and my focus sharp. What you will get is thoughtful, senior-level UX work delivered on a timeline we agree upfront — with no surprises.
If you need someone available during standard office hours or on a same-day turnaround, I’m likely not the right fit. If you’re happy to work asynchronously and value quality over speed, we’ll get along well.
Let's Work Together
Ready to elevate your product?
It starts with a chat...